Marriott Hotels Offers VR Travel in “Teleporter”
Marriott Hotels is offering holiday experiences through public virtual reality “teleporters” in New York. Using the Oculus Rift, Marriott Hotels has been able to offer virtual experiences of the sand-beaches in Hawaii or the London’s Tower 42.
Users will be able to try out the 100-second experience for less than a few dollars, porting them to the destination. The booths will be pumped with sounds, smells and even feels that relate to Hawaii or London’s Tower 42.
The booths are fitted with misting nozzles in the walls, heat fans in the ceiling and floor, a scent dispenser and a 1000-watt amplifier. Marriott Hotels has put a lot of effort into replicating the real-life experience.
Built on 4D technology, the user will feel like they are in the experience. Marriott Hotels Michael Dail, VP of Global Marketing, said “Marriott needed to build credibility with younger travelers,” and will offer the experience all around the US in November.
This is the first big experience outside of gaming and entertainment, we have already spoke about experiences becoming the major feature on virtual reality headsets, transporting people into a virtual world where there is no challenge or failure state.
Marriott Hotels wants to work on advanced experiences in the future. This would allow users to go to a destination, walk around a resort, check out the hotel and even the room they were staying in, before deciding to purchase.
This could be a big positive when it comes to planning travel, allowing customers to get first hand views of the resort or hotel before booking. We have already seen a college tours on virtual reality, thanks to a startup called YouVisit.
Marriott Hotels has not said if they will look to expand this experience outside the United States. The hospitality company has hotels in dozens of countries, we would love to see an Oculus Rift app as well.