Piranha & the Marketing Benefits of VR Content
The New York City-based creative outpost, Piranhna, just debuted a series of 360 degrees videos that document the travels of guests staying in St. Giles Hotels around the world. This as part of a brilliant marketing campaign designed by Piranha creatives that took advantage of virtual reality capabilities and user-generated content. The campaign promotes the amenities of breathtaking hotels and some of the beautiful attractions in the important cities where they are located.
User-generated 360 Content Show the Best of St. Giles Hotels
St Giles is one of the most important hotel chains in the world, having first-class hotels in New York, London, Sydney, Kuala Lumpur, Manila, and Penang. When thinking about their next marketing campaign they didn’t doubt and called the best of the best. If you don’t know Piranha is probably because you don’t own a multi-billionaire company, but don’t worry, many of us don’t.
These master artists from Manhattan sent their content team and several social media influencers around the world to make their magic. The team put Samsung Gear 360 headsets in the hands of hotel guests so they could be not only part of the story but also protagonists, stars, and leading actors in a top-notch VR marketing campaign. Piranha aimed for a high level of authenticity and avant-garde marketing which was only possible with user-generated 360-degrees content. The result: A masterpiece worthy of the most centrally and strategically located hotels on Earth.
VR Marketing Is Not the Future, It’s the Present
What is most interesting about VR marketing and 360-degrees content is best summed up by Piranha’s Creative Director, Rob Sabatini:
“We wanted to push the editorial capabilities of 360 video. We wanted to see how far this exciting new medium could go in advancing traditional storytelling technique. By collaborating with hotel guests and social media influencers, and stitching that footage together in unique edits for six cities, we were able to find an authentic voice that helps highlight the centrality of St Giles Hotels.”
The full content is up on http://stgiles360.com (view through Chrome or YouTube App) and via the St Giles App found on Apple’s Store for iOS and Google Play for Android, which is recommended for the best viewing experience:
WARNING: After watching all of these exciting videos you will feel a sudden urge of getting on a plane to visit one of these lovely cities and even stay in one of St. Giles Hotels, I’m not kidding, I just bought my plane ticket to spend Thanksgiving in New York. Now I just need to afford the hotel.
Ha! But that won’t be an issue, for the next phase of the campaign, guests that book rooms between September 29th and December 24th of 2016 are automatically entered to win a 15-night stay across the St Giles Hotels portfolio (U.S., U.K., Malaysia, Australia and the Philippines). You would be able to vacation as it’s meant to be.