VOKE to Deliver VR Live Sports Events in India
Virtual Reality live events leader, VOKE, just announced a partnership with media giant Star India to deliver VR live sports events to all Indian fans. VOKE is a cutting edge VR Company based in Silicon Valley, it focuses on building the next generation of fan engagement for live sports and entertainment.
VOKE VR Partners with Media Giant Star India
Star India has eight Star Sports channels and a video streaming service called Hotstar which make Star India the leader of sport broadcast providers in India. This new partnership with VOKE will begin with the Kabaddi World Cup in Ahmedabad from October 7th to October 22nd and it will allow Hotstar viewers to watch live sports events in virtual reality. Hotstar will live stream all Kabaddi World Cup matches.
“Star India is one of the most iconic media companies in the world and has been focused on transforming sports in India. This partnership will allow them to provide live, immersive virtual reality experiences to their users for the first time. The flexibility of our technology platform is unique and enables media companies to reach their audiences across a variety of mediums and deliver personalized VR experiences to all fans like never before.”
Said VOKE co-founder and CEO, Dr. Sankar Jayaram.
TrueVR Live Streams Sports to VR Headsets
VOKE’s TrueVR live streaming will be available to Hotstar users and it will be compatible with Gear VR and Google Cardboard headsets. Additionally, viewers will also be able to experience a personalized a 2D user-controlled interface for those without headsets on the Hotstar app or website. It will be the first time for TrueVR content to be available on several VR headsets and mobile systems.
VOKE’s platform is very flexible, it allows media companies to host the virtual reality content on their own websites and apps. Users will be able to access the streaming by selecting the Google Cardboard feature in Hotsar’s Android and iOS apps or through the Hotstar Gear VR app downloadable from the Oculus Store. Those that are unable to watch the live streaming will have access to highlights and video on demand content through the same platform.
“We owe our loyal and growing platform users the very best video experience in the world. Fans in India look to Hotstar to set the benchmark for video streaming. We are excited to collaborate with VOKE to bring a dramatic new live experience to sports fans.”
Said Hotstar CEO, Ajit Mohan.