Google is Experimenting with Virtual Reality Ads
Google is currently experimenting with online advertising formats for Virtual Reality. But it turns out it’s not as easy as putting banners on a website.
Experimenting with VR Ad Formats at Google’s Area 120
The team at Area 120 acknowledged it is creating ads that feel natural in VR and flexible, but points out they try to also make them non-intrusive and useful in case you’re really interested. So far the developer team has been doing it well.
One of the initial concepts features an ad packaged as a cube that unfolds itself to show a promotional video when you either stare at cube or tap on the cube. Then, after closing the video, a download button appears shortly after before the ad turns itself again into a cube. It’s simple but powerful.
Google is testing the ad format on its own Cardboard and Daydream headsets but also on the Samsung’s Gear VR. The company encourages all VR developers to sign up for their program to start testing all sorts of ad techniques for Virtual Reality.
“Our work focuses on a few key principles – VR ad formats should be easy for developers to implement, native to VR, flexible enough to customize, and useful and non-intrusive for users. Our Area 120 team has seen some encouraging results with a few test partners, and would love to work with the developer community as this work evolves – across Cardboard (on Android and iOS), Daydream and Samsung Gear VR.” Wrote Aayush Upadhyay and Neel Rao on a Google blog post.