Nickelodeon Expands Further Into VR & AR Content
Nickelodeon is making a huge expansion of content for the 2018-2019 season with 800 new episodes and Virtual Reality and Augmented Reality experiences.
Nickelodeon Brings 800 New Episodes and VR Content
Nickelodeon recently announced a major expansion of digital content for the 2018-2019 season in an attempt to keep a good portion of the market and prevent Netflix from taking over the world of young entertainment. The expansion features 800 new episodes of new series and returning series as well, this represents an increase of 20% compared to last year efforts. The company also plans to expand its efforts into the world of VR and VR through its kid-facing apps.
Some of the new episodes include the reboot of a classic preschool series, Blue’s Clues and the remake of the popular Teenage Mutant Ninja Turtles. Another highlight is a new competition series executive called Spotless produced by Jon Cena, WWE star, which sees kids competing in several paint-filled and physical challenges while trying to remain as clean as possible. Nickelodeon also renewed Lip Sync Battle Shorties and commissioned Los Casagrandes in a bid to add more diversity to the network.
Nickelodeon announced it’s working with IMAX to bring SlimeZone –Nickelodeon’s first multiplayer, social Virtual Reality experience– to select IMAX VR Center worldwide. The network also unveiled a new Augmented Reality mode for its Sky Whale gaming app and will expand its location-based amenities with SlimeFest, a music festival for juniors that will take place next June in Chicago, featuring Nick favorite hosts, including Lip Sync Battle Shorties star JoJo Siwa, Flo Rida, and Liam Payne.
“With our share growing and content pipeline in overdrive, we are reinventing ourselves to best serve the new and next generation of audiences on new and next-generation platforms,” said Cyma Zarghami, President, Nickelodeon Group. “Kids are both our anchor and North Star, and that bond with the audience allows us to connect to them everywhere.”
Source: Business Wire