Apple Building New AR App for iOS 14
A new code leak this week to 9to5Mac indicates that Apple is building a new Augmented Reality app for iOS 14. The app has been codenamed “Gobi” and will enable users to gather more information on the environment around them via an AR feature on their phones. According to the report, the new AR app will be based on QR code-style tags which will trigger the AR experience.
Code findings by 9to5Mag seem to suggest that Apple is also testing integrations of the app with Starbucks and Apple Stores.
The app will, for example, enable users to hold up their smartphones inside an Apple Store and view information on the product on display including details such as pricing and features. The new Augmented Reality experience will also form part of Apple’s much-rumored upcoming Augmented Reality headset experience.
The Apple iPad or iPhone will figure out the AR experience that is about to start based on the QR Code-like tags in the vicinity. Apple’s AirTags or the iBeacons could be the trigger for the Augmented Reality experience.
The app will also feature some SDK or API integration for third-party companies which will be able to create their own tag identifiers. These identifiers will then load custom assets as well as scenery for the company. This functionality will leverage the extension that have been built into the downloaded App Store apps.
At the moment, it still isn’t apparent whether the API will be free for everyone or whether Apple would put in some kind of entitlements system that will limit it to some select partners.