Meta Logo Seen on a Quest Headset For the First Time in Super Bowl Ad
Meta Quest 2’s headset-shaped Oculus ‘O’ branding has been swapped for the company’s new logo, as seen in its debut Super Bowl ad released yesterday.
The company first teased the ad last week. The advert storyline is about abandoned animal automatons that find one another from across the country via the Quest 2 headset. The automatons bump into one another inside virtual reality after separation with this is happening inside a space that looks like the company’s Horizon apps.
The intriguing advert dwells on the topic of togetherness and making connections but sharp-eyed viewers also noticed that the Oculus ‘O’ branding that is typically located on the faceplate of the headset has been replaced with the new Meta logo in the headset worn by the penguin in the ad. From the trailer, the new logo is barely discernible but if you look keenly enough, you will notice it. The new logo is the latest step in the company’s frenzied bid to phase out the Oculus brand and entrench the new Meta brand which augers well with its new metaverse focus. Two weeks or so ago, we reported that the company had replaced the Oculus brand name from the Twitter profiles of the Quest 2 but noted that the transition to the new brand hadn’t been uniform as significant assets still held the old Oculus brand name and images.
The Meta commercial will air at the Super Bowl next Sunday, February, 13th 2022 during the 56th final of the NFL. It is a very popular event that is watched by close to 100 million Americans and the advertising slots for the game breaks are usually hideously expensive. In 2021, a 30-second ad cost $5.6 million. Meta will be running a 1-minute commercial.
The commercials at the Super Bowl are usually elaborately produced and often provide as much to talk about as the game itself. Major tech companies often use these slots to gain maximum exposure for their products.
The Meta Ad: A Reunion in the Metaverse
In the Meta ad, you can see a 1990s arcade restaurant with atmospheric neon lighting. The restaurant is, aptly, known as Questy’s, a nod to Meta’s Virtual Reality mascot by the same name which also starred in a viral ad campaign last December.
The theme of the commercial is about a circle of friends who have not seen one another in a very long time and are virtually reuniting via a Quest 2 headset and Horizon Worlds. The main protagonists in the commercial aren’t real people but animatronics.
Horizon Worlds is a Meta lighthouse project as well as a Metaverse platform. Horizon first opened up exclusively for users in the U.S. and Canada in December and will be available for mobile devices later in the year.
Visit Questy’s in Virtual Reality
Following the commercial’s premiere at the Super Bowl (it has already premiered during ABC’s Good Morning America), the commercial will also enter the metaverse, as it should. Meta has reportedly partnered with some of the leading Horizon World’s creators to build a duplicate of Questy’s restaurant for the metaverse platform. There, you will be able to virtually hang out with friends, play arcade games and even eat virtual pizza.