South Africa’s Nedbank Joins Africarare Metaverse
Nedbank, a South African financial services group, has gone into a partnership with Africarare, Africa’s premier metaverse platform. Nedbank has acquired a 12 x 12 village located in Ubuntuland where it is planning to launch a presence. This will make the company the first financial services firm in Africa to join the metaverse.
This foray into the metaverse is part of Nedbank’s digital strategy where the company is planning to create new marketing platforms and make use of the power of the new technology to improve its customer service. By joining the metaverse, Nedbank is also looking to stay ahead of the curve of its competitors through the implementation of forward-thinking solutions.
Nedbank’s metaverse village will be focused on the delivery of customer value and services. The metaverse world will also offer users a number of experiences including virtual gaming, a sports lounge, and a lot more.
Outside Africa, a number of financial institutions across the globe have already embraced the metaverse including JP Morgan, HSBC, DBS Bank, and Fidelity Investment among others.
Africarare is Africa’s first metaverse experience and is already a highly sought-after virtual world by individuals and companies in Africa looking to leverage the opportunities of the metaverse in an African context. Some of the brands that have already established a presence in Ubuntuland include M&C Saatchi Abel, MTN, and World Data Lab.
Nedbank says the company wants to stay at the frontiers of new technologies that would usher in the next wave of digital business models. The company is, therefore, keen on investing in both Web 3.0 and open-source technologies that will power the metaverse.
Nedbank says it wants to continue leading in its digitalization efforts, investments that have already given the financial group “excellent results.” Nedbank believes these digitalization efforts will enable the group to participate in future digital marketplaces where the group believes they will be able to meet and serve their clients.