Swiss Startup Raises $2.2 Million in Seed Funding to Build Augmented Reality Games
Swiss-based startup RosieReality which specializes in the development of consumer augmented reality experiences has just raised $2.2 million in seed funding which was led by Redalphine. The funding round was also backed by other investors including Shasta Ventures, Akatsuki Entertainment Fund, and Atomico partners Siraj Khalid and Mattias Ljungman both of whom invested in the startup in their personal capacity.
The Zurich-based AR startup was founded in early 2018 and remained in stealth for the better part of last year. The RosieReality team spent this time working on augmented reality experiences that would be both fun and usable for the average everyday user. The team invested a lot of their time in both schools and in family homes to try to work out and also solve AR-onboarding challenges faced by the younger consumers, specifically kids.
Its first augmented reality experience was designed in early 2018 and was developed to get kids interested in robotics and programming. The experience was a smartphone camera-based app that was based on “Rosie” who is a cute little augmented reality robot existing in a “Lego-like” modular augmented reality world where kids can creatively immerse themselves in building, solving and sharing word-size 3D puzzles. Solving this 3D puzzle games with their friends and family members. Solving these puzzles will also entail the “programming” Rosie moving about the AR world. The game has been designed to capture the natural curiosity and creativity of kids. RosieReality will use the new funding round in growing its US market.
With the development of Rosie the Robot, RosieReality says it has created the first interactive and modular world that will exist exclusively on the user’s camera feed. RosieReality will be using its new computational platform to help kids ability their creativity abilities while also having fun while playing the game with both friends and families. The startup’s CEO Selim Benayat has likened the AR game to a “modern-day Lego”.
The startup has stated that its typical users will be teens who like to take “the challenge of intricately crafted puzzles”. Playing the puzzles in an augmented reality world will give kids the same “tangible and contextual sensation” that they would get when playing and building stuff with friends in the real world but augmented reality now gives the kids the advantage of having an access to a broader and more engaging outlet for their creativity.
With the advent of AR, the camera will become a tool for teaching and enabling the world’s next generation of creators through platforms such as RosieReality which are not just of social and entertainment value but also creative and educational outlets which allow the creative juices to flow at a young age.