Archives for Augmented Reality
Meta Discontinues Support for Custom Face Filters on Apps
Meta's custom face filters on Instagram and Facebook will be discontinued from January 2025. Also being shut down are the tools, AR SDK, used to make these filters as Meta…
Snap Reportedly Building New AR Spectacles To Be Launched Mid-September
The Verge is reporting that Snap is working on its fifth generation of Spectacles augmented reality glasses that are set to be unveiled on September 15th during the annual Partner…
Meta to Shut Down AR Studio in Early 2025
Meta’s long-running augmented reality studio, Spark, will be shut down next year, a move that has raised concerns among some third-party AR developers. The Spark feature is used by developers…
Meta’s First AR Glasses Will Cost a Fortune
The production of Meta's first AR glasses will be very costly, mainly because of the state-of-the-art lenses used and costly domestic manufacturing, thus resulting in a higher price point. Meta’s…
Google’s Geospatial Creator Transforms the World into an Augmented Reality Stage
Google’s Geospatial Creator enables you to create world-scale augmented reality experiences in a matter of minutes. Google has launched its new Augmented Reality (AR) platform called Geospatial Creator. The tool…
New Audi Activesphere Concept Car Features AR Armatures Developed by Magic Leap
Audi’s new Activesphere concept car has Augmented Reality interfaces built in collaboration with mixed reality company Magic Leap. Audi collaborated with Magic Leap for the AR feature in its new…
Tommy Hilfiger Launches Augmented Reality Try on For its Clothes
Tommy Hilfiger has launched an augmented reality clothes try-on experience that will initially be available in three stores in Europe. Augmented reality try-ons remain the most popular AR applications among…
Ostloong Innovations’ LYRA AR Smart Glasses Fuse AR and AI
Swiss startup Ostloong Innovation has launched a new augmented reality headset called LYRA that packs many features, including a language translator, navigation, a music player, mobile data integration, an AI…
Snap Launches Ray Tracing Technology For its AR Lenses
Snap is launching ray tracing technology for its AR Lens Studio for developers from across the globe. Ray tracing is a technique in computer graphics that makes it possible to…
Technology in Google’s Immersive View in Maps Now Available for Developers
Google is bringing the technology behind its new immersive view in Google Maps to Unreal Engine The UE5 support will enable developers to build more powerful mixed-reality experiences. The Unreal…