RealityOS Appears in a Trademark Filing
Apple’s realityOS is widely rumored to be the company’s XR operating system for its upcoming augmented reality and virtual reality headset. The OS was first reported in 2017 by Bloomberg and there have been references of it in some Apple software. Now it has been seen in a trademark filing spawning fresh rumors that Apple may be on the verge of announcing the headset.
It cannot be a coincidence that the “realityOS” trademark owned by a company that seemingly doesn’t exist and is specifically for “wearable computer hardware” is being filed around the world on June 8, 2022 https://t.co/myoRbOvgJa + https://t.co/AH97r95EMn pic.twitter.com/uvsiZCj2rR
— Parker Ortolani (@ParkerOrtolani) May 29, 2022
Although the trademark filing was not made by Apple, it is common practice for big tech companies to make trademark applications under one-off and often obscure names of shell companies. In this case, the trademark application was made by a Realityo Systems LLC in the state of Delaware and it is likely that this name was used by Apple for anonymity purposes.
The new trademark application is promising, however, and suggests that Apple may be on the verge of a major unveil of the much-anticipated AR-VR headset and it might happen as soon as next week.
The trademark filing has also come on the back of recent news that the headset was unveiled to Apple board, an event that usually happens before a public launch and a further strong signal that the headset might be ready for an unveiling.
Bloomberg News published a piece in January this year that the headset was originally scheduled for a late 2022 release following an announcement at Apple’s developer conference in June. However, the report stated that the launch had been delayed due to development challenges. Bloomberg stated that it was likely the launch of the headset would happen in 2023.
The latest trademark documentation mentions “wearable computer hardware” and reportedly has to do with the “design and development of computer hardware, software, peripherals, and computer video games.”
Multiple reports have suggested that the Apple device will be both a virtual reality and augmented reality headset, capable of immersing you in computer-generated worlds while also overlaying digital content onto real-world environments like conventional AR headsets.
The RealityOS trademark has been registered by a company known as Realityo Systems LLC and not by Apple itself. The Verge reports that it doesn’t appear like Realityo has any public presence which suggests that it is a shell company created for anonymity purposes. According to 9t05Mac, Apple has used similar approaches in the past to hide its name in patents. For instance, a macOS update was registered under the names Monterey, Yosemite, and Big Sur. However, Yosemite Research LLC and Realityo Systems LLC are both registered at the same address which strongly suggests that the Cupertino-based tech giant (Apple) is behind both shell companies.
The RealityOS trademark filings don’t reference any instances of the use of the name in public which shows they are associated with products that are yet to hit the market. The filings for the trademark and service are also the only two applications that are linked to Realityo Systems LLC.
The trademark applications came just days before Apple’s annual developer conference which is scheduled for next week on June 6th. The applications have also been listed with a June 8th deadline, strongly hinting that Apple could announce the headset during its Keynote next week.
However, Bloomberg notes that the June 8th date may simply be a coincidence and is likely coinciding with a major legal deadline that arrives six months after the original filing of a trademark.
Exactly. June 8 in the RealityOS trademark is coincidence. Maybe we’ll see it there, but the trademark application isn’t evidence of that. https://t.co/dKQat1kM9k
— Mark Gurman (@markgurman) May 30, 2022
Bloomberg News staff writer Mark Gurman tweeted that although we might see the headset at the WWDC, the trademark filing is not foolproof evidence that we will actually see it launched.
But it is a promising one. So, we keep our fingers crossed.