Meta Almost Completing Its Quest Rebranding
Following its rebranding from Facebook to Meta, the company has been gradually rebranding itself for close to one year now. Meta has now completed the rebrand. Almost.
Facebook was renamed Meta in October 2021. The rebrand would necessarily involve phasing out the Oculus brand, including the name of its VR hardware. Now the hardware rebrand is complete and only the software and developer tools still carry the previous Oculus brand name.
Below is a chronology of the company’s rebranding journey: –
- In October 2021, Meta began advertising virtual reality products using the Meta Quest 2 name rather than the Oculus Quest 2 brand name.
- In November 2021, there were the first instances of the new ‘Meta’ branding on the company’s official website.
- In January 2022, Meta changed its Twitter handle from @Oculus to @MetaQuestVR.
- From March 2022, users who opened the Quest headset began seeing a Meta logo greeting instead of the Oculus squiggles that were shown previously.
- In March 2022, Meta replaced the packaging of its Quest headset with a Meta logo and new lettering.
- In April 2022, there were the first images of Meta VR headsets that contain a Meta logo rather than the previous Oculus lettering.
- In April 2022, Meta also changed the URL Oculus.com to the new Meta Store.
This week, the last traces of the Oculus brand name disappeared. Although the mobile app was still called “Oculus”, it is now shifted to “Meta Quest” which now appears below the icon. This last small change now pretty much completes the rebrand.
Some Contradictions in the Meta Rebranding
It is notable that the Oculus logo can still be seen above the lettering. The Oculus brand name can also be seen elsewhere. For instance, there is still Oculus Blog, Oculus Store, and the Oculus Developer Blog. There is even an Oculus button on the virtual reality controllers.
It is not clear whether these Oculus branding elements will also be phased out. They are probably likely to stay in place because they are tied up to the aspects of the software.
Still, the mish-mash of Oculus and Meta branding creates a branding contradiction and confusion as Meta’s virtual reality products now carry different brand names and logos.
Joe Rogan: "So your new Oculus is awesome, its very impressive, very cool"
Mark: …… pic.twitter.com/8Lc9FwKIs2
— Nathie (@NathieVR) August 25, 2022
In a recent interview with podcaster Joe Rogan, Zuckerberg can be heard repeatedly referring to the company’s upcoming virtual reality headset as “Oculus.” While this may not imply anything, it continues to cement the image of Oculus in our minds even as the ‘Meta’ brand takes center stage.