Apple is Planning to Launch the Vision Pro Headset in February 2024
Apple plans to launch its Vision Pro headset in February 2024, a Bloomberg report claims.
Bloomberg’s Mark Gurman has provided accurate reporting on the details of the headset even before its official unveiling or acknowledgment.
In a new report citing “people with knowledge of the matter”, Gurman is reporting that Apple is ramping up the production of the headset in China to ensure units are ready in January for a February launch and shipment.
In his weekly newsletter edition, Gurman writes that Apple has scheduled its Apple Store employee training for the Vision Pro headset for mid-January. Apple is heavily emphasizing the demos to make a great first impression on potential buyers.
Following its official unveiling at the WWDC conference in June this year, Apple has insisted that the headset’s release window is “early 2024”. Apple boss Tim Cook confirmed that launch window multiple times in the past few months, including in a recent appearance at the iPhone 15 launch event.
Apple has stated that the headset will initially be only available in the US with a starting price of $3500. It is set to launch in additional countries “later” in 2024. The countries where it is set to launch next year are yet to be disclosed.
At Apple’s FYQ4 earnings last month, Tim Cook also announced that the headset will be available in Apple stores only. However, it wasn’t clear whether it would be limited only to the physical Apple stores.
In June this year, Gurman reported that Apple was planning to create dedicated spaces in its physical stores where prospective buyers could try out the new Vision Pro headset and work out the most comfortable strap sizes for their head shapes. Users will likely have to make appointments before buying the headset as was done with the original Apple Watch in 2015.
Gurman also reported that Apple was looking into the UK and Canada as its first two international markets with Asia and Europe to follow soon after although the company was yet to make a final decision on the additional launch markets. The report also stated that the company was working on localizing the headset in several countries including Australia, France, Germany, Japan, China, and South Korea.
The headset’s slow and limited rollout is likely due to the previously reported issues to do with its mass production. It has been reported that the Apple Vision Pro headset is the “most complicated” device that Apple has ever designed and Sony can develop just under 500,000 units per year of the ultra-high resolution microdisplays needed for the headset.
Information on an Apple webpage indicates that the headset will be available “next year on Apple.com and at Apple retail stores in the U.S.”
https://virtualrealitytimes.com/2023/12/21/apple-is-planning-to-launch-the-vision-pro-headset-in-february-2024/https://virtualrealitytimes.com/wp-content/uploads/2023/12/Apple-Vision-Pro-Headset-February-Launch-600x336.pnghttps://virtualrealitytimes.com/wp-content/uploads/2023/12/Apple-Vision-Pro-Headset-February-Launch-150x90.pngBusinessApple plans to launch its Vision Pro headset in February 2024, a Bloomberg report claims. Bloomberg’s Mark Gurman has provided accurate reporting on the details of the headset even before its official unveiling or acknowledgment. In a new report citing “people with knowledge of the matter”, Gurman is reporting that Apple...Sam OchanjiSam Ochanji[email protected]EditorVirtual Reality Times - Metaverse & VR