NBC Launches Oculus Rift Tour to Turn Fans Into ‘The Voice’ Judges
The Voice is an American reality television singing competition that airs on NBC. Titled ‘The Voice 360: Be the Coach‘, the virtual fan experience is promoting the premiere of the new season of the show. For promotional purposes, the show is now offering an awesome opportunity to all The Voice fans out there to experience what it is like to be one of the judges though the use of Oculus Rift. Starting September 9, 2014, NBC network is organizing a virtual reality experience road tour that will allow the fans of the show to sit in one of the famous swiveling chairs and virtually observe the blind auditions just like the real judges on The Voice do. Moreover, the fans will get to meet and interact with fellow judges such as Adam Levine, Gwen Stefani, Pharrell Williams and Blake Shelton.
The Voice 360: Be the Coach is a three-city tour which will run over the course of two weeks. The tour will kick off in New York on September 9 followed by Chicago and Los Angeles. The tour will end on September 22, 2014, the same day the new season of The Voice premieres on NBC. The virtual reality experiences will take place in some of the famous points of the cities like Rockefeller Plaza, 1271 Avenue of the Americas, Poineer Plaza and The Grove.
Originally developed for immersive gaming world, the Oculus Rift has gradually opened the doors to many new possibilities. Lately, you can see the Oculus Rift being explored and tested in various fields including Hollywood. In The Voice 360 experience, you will be sitting on the chair with the Oculus Rift virtual reality headset strapped on. The Rift will take you on four minutes long trip in to a virtual, 3D version of The Voice’s studio. With the help of head tracking system, the fans can see around the studio and communicate with other judges sitting virtually next to them. During the audition, the chair will take 180 degrees turn to reveal the performer. The virtual reality session will end when all the judges have given their opinions.