Sky News, the British 24-hour international, multi-media news, just launched a virtual reality app that will allow people to watch TV in 360° using a VR headset. The news company even set up a special studio to develop VR videos for its audience, taking advantage of the excitement of this new technology and the quick adoption of VR headsets.

SKY APP

David Beckham Featured in Sky App’s First Videos

By launching this app, Sky News is betting on VR to help it become the video technology of the future while being itself a part of this revolution. The app features a limited number of 360° videos, but the list will grow up over time as more content is already being developed.

Sky intends to show people how engaging can it be to view videos in virtual reality. For the moment, Sky’s VR videos can only be found in its app, but this can be the prelude to something much bigger, maybe a VR News channel. It already wants to shock us with new VR experiences, such as the special exhibition that feature the world-famous soccer player and model, David Beckham.

The videos were developed by Sky VR Studios in collaboration with Google. It will have in its beginning a collection of exclusive videos related to sports and even arts and entertainment. This autumn you will be able to watch the magnificent English National Ballet in virtual reality. Sky has already been busy recording immersive and totally exclusive 360° content for the Premier League. Just imagine a future where it is possible to watch whole VR football games with your friends using VR headsets.

david beckham

This Is Only The Beginning of Sky Virtual Reality

Right now, the app showcases short demonstrations of what they are building for the future. Among the VR videos made by Sky with its partners, you can see clips from Disney’s The Jungle Book, Anthony Joshua: Becoming World Champion, and Star Wars: Red Carpet.

The Sky VR App is already available for Android and Apple users, and you can watch the content either in VR or in normal 2D. The app is compatible with the Google Cardboard, Samsung Gear VR, and Facebook’s Oculus Rift.

“Interest in VR content is building, generating more excitement every day. We are just at the beginning of our VR journey at Sky, launching Sky VR studios earlier this year and we are already breaking new ground.  Now comes the creative challenge of deploying this immersive experience with engaging story-telling. I am a big believer.”

Said Gary Davey, managing director of content at Sky.

Sky Virtual Reality Trailer Video

Sky has been behind Virtual Reality for many years. It invested in Jaunt back in 2013, a studio that makes VR films. To learn more about Sky Apps check its official website.

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