Samsung Announces New VR Partnerships
The South Korean company announced VR Live Pass for the Gear VR, which features worldwide entertainment partnerships with Live Nation, X Games, and the UFC.
Samsung Partners with UFC, X-Games, and Live Nation
Samsung is expected to live stream selected events so people can enjoy deeply immersive VR broadcasts of their favorite music and sports events using the Gear VR headset.
The VR Live Pass events will be available for all Gear VR owners through the Samsung VR app this month, allowing people to watch all sort of live entertaining events or performances wherever they are. Samsung has a global presence in 45 countries, so almost anyone worldwide will be able to enjoy the Gear VR platform.
“We are excited to offer Samsung Gear VR users the opportunity to experience their favorite live music and sporting events through our industry-leading VR ecosystem,” said Younghee Lee, CMO, and Executive Vice President, Samsung Electronics. “Partnering with these companies to expand our VR services helps us to open up a new gateway of opportunities for fans and demonstrate our commitment to delivering experiences that make the seemingly impossible, possible.”
Samsung achieved these partnerships to provide users new ways to experience live events and shows without having to be physically present. Gear VR users will be able to witness extreme close-up and live action shots for free.