Microsoft Has Joined the XR Association Promoting AR/VR Development
Microsoft has joined the XR Association or XRA, a trade association representing the shared interests and goals of the headset and technology manufacturers in the augmented reality (AR), mixed reality (XR) and virtual reality (VR) industry. Microsoft will be represented on the XRA board by its assistant general counsel Heidi Holman.
The move now sees Microsoft joining some of the of the tech greats and players in the industry such as Facebook, Google, Samsung, HTC Vive and Sony who are founding members of the trade association.
One of the aims of the XRA is to promote the responsible development and adoption of augmented reality and virtual reality globally by emphasizing the best practices, multi-stakeholder dialogue as well as research in the field. The association aims to achieve these while also serving as an invaluable resource for researchers, policymakers as well as partners across the XR industry.
The XRA group has published its comprehensive starter guide known as the XR Primer which contains an overview of some of the best practices for developers who are just getting started with their AR/VR work. The XR Primer is a 38-page document which also includes a clear breakdown as well as diagrams explaining the spectrum of enabling technologies for XR.
In a press release, Microsoft has pledged to support the Association’s work including policy, advocacy and its government affairs work. The XRA trade association is also planning to define and promote the standards that will bolster the global growth of the “XR” industry, where XR is an umbrella term that encompasses augmented reality, virtual reality along with the future technologies that will be developed in the rapidly-changing XR space.
Microsoft is already a leader in the mixed reality hardware products market which include its groundbreaking HoloLens mixed reality headset so it brings forth a great deal of expertise into the association and industry in general that will help in strengthening XRA’s voice and advocacy for the industry. The decision by Microsoft to join the XRA is also a testament to the Association’s growing scope, importance and representation of the industry.
Microsoft is also joining the XRA at a time when the XR industry is undergoing a phase of dynamic global growth.