Chrysler’s Mind Blowing Oculus Rift Experiment
The way Chrysler has been using the Oculus Rift headset to launch their new car, it seems that people will stop at no length to use virtual reality for selling their products.
Apparently, a test drive just doesn’t cut it. Marketing companies are looking for bigger and better opportunities to showcase their product and what could be more fantastic than using virtual reality? To launch the auto mobile creator’s new vehicle, the Chrysler 200, they teamed up with Wieden + Kennedy Portland, Stopp, and MPC Creative to launch a never before seen promotional campaign. It is original, absolutely amazing and has been put together flawlessly. It has been designed to be played on Oculus Rift’s virtual reality headset and gives prospective buyers a chance to tour the car, including go through the fascinating process of how I was built and designed for the final product.
Car enthusiasts have been raving about this campaign and can’t wait to try it out for themselves. Chrysler has created a buzz that is not likely to die down soon. The virtual reality demo is called “Beneath the Surface” has runs on for a total of 4 minutes. It is compatible with Oculus Rift’s second development kit (DK2) and Chrysler have used the product to its full advantage. The inside of the car is shown with every minute detail being covered by the virtual reality demo. Potential customers are shown the Chrysler 200 from the inside as well as the outside to give them an idea of how beautifully the machine has been put together to give maximum performance. Quality control steps are also specifically covered in the teaser to communicate to the buyers the thoughtfulness being put into constructing the Chrysler 200. These steps also assure the buyer that the warranty for the car will not be immediately needed after purchase.
Chrysler along with Wieden + Kennedy Portland, Stopp, and MPC Creative have all launched a promotional campaign so smartly radical, that it will revolutionize the world of marketing itself. They have managed to showcase the Chrysler 200 without putting a glamorous model on top of it to attract customers. Another positive of using the Oculus Rift headset is that potential buyers can take the cars on cyber test drives and not have to worry about the salesperson breathing down their necks. Sounds like a win-win situation all around! Virtual Reality Times will keep checking back with more updates about the Chrysler 200 and Oculus Rift marketing campaigns.