As we are advancing further in the virtual reality era, more and more artists are interested in making VR music videos for themselves. Now is the turn for Umphrey’s McGee, an American progressive rock band originally from South Bend, Indiana. Reel FX studio is the one responsible for the entire experimental VR experience.

Umphrey's McGee

Umphrey’s McGee Spring Tour Seen in Virtual Reality

The VR music video is 12 minutes and 30 seconds long and was filmed by Reel FX on April 20th of this year at the House of Blues in Houston, TX. The video premiered at the Austin Music Video Festival as one of the nominated for best interactive video. The video allows viewers to have a very immersive 360° access to the band’s performance of “Pupper String.”

Umphrey’s McGee and Reel FX have been looking for a project to work together on for a number of years.

“Over the past 10 years of seeing UM live, I’m always absorbed into their musicianship and watch each concert like a musical virtuoso tennis match. With VR, I wanted to transport the viewer into the close-ups of every musical note, shred, drum roll, and pure power that this band puts forth every show.”

Says Pete Herzog, Executive Producer/Creative Director of Reel FX, who directed the VR concert experience in collaboration with the Reel FX VR directing team.

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Virtual Reality is the Wild West

“VR is changing the way we tell stories and deepening the entertainment experience across the board. We’ve been experimenting with VR lately and jumped at the chance to work with the forward thinking Reel FX. VR is the Wild West right now and without any preconceived ideas about what it’s ‘supposed to be’, the goal was to create an opportunity for fans to peel back the onion and explore a classic UM song in a whole new way.”

Says Umphrey’s Manager, Kevin Browning.

Reel FX used six GoPro 360 camera rigs, three were located on stage, one above in the balcony, one in front of house, and the other one with the crowd. So the video is often changing from one perspective to another, providing dynamism and total liberty to watch in any direction you want. You can either watch the band rocking or the crowd all enthusiastic with the music. Reel FX really makes you feel the concert.

Take a Look at Umphrey’s McGee 360° VR Video and Enjoy

You can view the video on Samsung VR using Gear VR, or Oculus Rift and HTC Vive using Virtual Desktop. Viewers using Chrome or the YouTube 360° app can look around as well, or strap on a VR headset like Google Cardboard with headphones to enhance the essence of their aggressive progressive musical prowess.

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