Mercedes Files Five Metaverse and NFT Trademarks
Mercedes Benz Group is the latest automaker to take a plunge into NFTs and the metaverse. The automotive corporation has filed trademarks with the United States Patent Trademark Office (USPTO) for the metaverse and nonfungible tokens.
This was revealed on December 19 in a tweet by attorney Michael Kondoudis who specializes in NFT and metaverse trademarks. The Kondoudis tweet states that Mercedes NFT and metaverse trademarks for “Mercedes Benz, Mercedes, S-Class, G-Class, and Mayback.” The trademark filings reportedly also include licenses for various metaverse-related assets including a digital currency, nonfungible tokens (NFTs), retail stores for Mercedes virtual vehicle parts, and cryptocurrency trading among others.
Many automakers are enthusiastically embracing cryptos. This is also not Mercedes’ first foray into cryptos. Daimler South East Asia, a Mercedes subsidiary, announced a data-sharing network in July this year that is powered by blockchain technology. The network will leverage the Ethereum Layer-2 scalability platform Polygon for its product launch. The data-sharing platform is known as Acentrink and has been built to allow businesses to buy, sell, and trade data in a decentralized environment.
In April this year, Hyundai Motors issued community-based NFTs, the first automaker to do so. In May, McLaren Automotive, in collaboration with MSO LAB, developed unique, limited-edition McLaren NFTs.
Formula One (F1) has also immersed itself into the NFTs and the metaverse, filing metaverse-related trademarks in the run up to the Las Vegas Grand Prix circuit that will be held in November 2023.
There has also been a Mercedes-AMG Petronas joint NFT initiative with the now bankrupt FTX cryptocurrency exchange. As these emerging technologies gain wider acceptance, we are going to see more automakers embracing them and using them in their marketing and branding efforts.