Archives for Business - Page 6
Nreal Rebrands to to XREAL
Augmented reality hardware manufacturer Nreal has rebranded to XREAL. The China-based XR startup also announced an adapter for its Air Glasses product that will support wide-ranging devices and is set…
Meta in Fourth Round of Layoffs
Meta’s fourth round of layoffs has begun. This is the third round following the March announcement of the job cuts as the company’s “year of efficiency” takes shape. Early this…
Apple is About to Ruffle the Waves With its AR/VR Headset
Apple’s much-anticipated mixed-reality headset is set to be unveiled in early June during the company’s annual Worldwide Developers Conference. The launch comes after several postponements over the years and there…
Meta and Magic Leap in Talks for the Licensing of Its Mixed Reality Tech
Meta is reportedly in “early discussions” with Magic Leap over the possibility of a “multiyear agreement” for licensing and manufacturing, according to a report by the Financial Times. Meta is…
Apple’s Reality Pro Headset Already Anticipating Production Delays
Apple’s upcoming Reality Pro mixed reality headset will be unveiled in under three weeks at the company’s annual WWDC developer conference, a highly anticipated unveiling in the VR community. However,…
Apple’s Reality Pro Headset Could Face Production Hurdles
The much-anticipated Apple mixed reality headset, the Reality Pro, has created a lot of buzz ahead of its unveiling at the WWDC 2023 early next month. However, a recent Wall…
Google Hints Samsung’s AR/VR Headset Could Be Revealed ‘Later This Year’
At its I/O 2023 conference, Google hinted that Samsung’s Android-powered AR/VR headset will be launched later this year. Google is collaborating with Samsung on the ‘immersive XR’ device. Google described…
Amazon Launches a New Service that Allows You to Buy Physical Items in AR Games and Apps
Amazon has launched a new immersive shopping experience known as “Amazon Anywhere.” The AR shopping experience adds Amazon’s online marketplace to mobile apps and video games. The debuts in Niantic’s…
Meta is Pitching its Reels AR Ad Campaign Tools to Advertisers
During IAB’s NewFronts, Meta announced that Augmented Reality would soon be coming to Facebook Stories and Reel Ads. The announcement was made as part of the company’s pitch to advertisers.…
Sotheby’s Has Launched an On-Chain Peer-to-Peer NFT Marketplace for Secondary Art Sales
Renowned auction house Sotheby’s has now launched an on-chain NFT marketplace for secondary art sales. Sotheby’s was one of the first mainstream auction houses to embrace non-fungible tokens in its…