Amazon’s iOS App Uses ARKit for Virtual Shopping
Amazon launched a Countdown to Black Friday 2017 and it took the change to update its iOS app to add new AR features for the holiday shopping season.
Amazon Prepares for the Black Friday with New iOS Update
Amazon updated its iOS app to include AR View, a new feature that leans heavily on Apple’s own ARKit (Augmented Reality Kit), this feature allows people to virtually place items in their home, allowing them to see how they fit and look before making the purchase.
The new functionality is integrated right into the iOS Amazon app, which you can download for free from the App Store. By selecting the camera icon within the app, customers can activate ARView. There are thousands of items available that you can virtually place throughout your home with this new feature.
In case you buy electronics or furniture, ARView can be really helpful whenever you need to make a new purchase. Customers can customize colors on virtual products using the app to match their home décor in order to find just the appropriate combination. Watch Amazon’s introductory video to see how fun can it be to place a virtual toaster inside your own kitchen:
Black Friday 2017 is coming very soon, so Amazon’s new ARKit-enabled functionalities arrive just in time for the crazy shopping season. The company follows the same path as other major retailers such as Target and IKEA, which recently also rolled out similar AR features. The updated Amazon app for iOS with ARView is already available as a free download on the App Store.