Archives for Augmented Reality
HiSense Australia Has Launched a New Home AR App to Try Before You Buy
HiSense Australia has unveiled a new augmented reality app that prospective buyers can use to visualize how the HiSense products including the TVs, washing machines and refrigerators would look like…
BMW Technicians Getting New AR Smart Glasses to Speed Up Troubleshooting
Augmented reality applications in the automotive manufacturing sector is a fast-growing frontier. Virtually all the major automakers are integrating some form of AR into their manufacturing or business processes. AR…
Amazon Partners With L’Oreal’s Modiface to Roll Out Augmented Reality Makeup Try-Ons
Augmented reality try-ons are rapidly growing in popularity with many of the leading makeup and beauty brands incorporating these for beauty marketing purposes. The latest entrant is Amazon which has…
AR Startup Hello TeamSolar Raises $0.5 Million from Google in Seed Funding
Google has just acquired a 5% stake (at $10 million valuation) in the augmented reality startup Hello TeamSolar. The partnership will see the two tech companies develop AR technology which…
Snapchat and Pepsi Partner for an Interactive Augmented Reality Lens Campaign in India
Snapchat has entered into a partnership with the global beverage brand Pepsi to create its first AR lens in India. Pepsi will be running a Snap Ads on the Snapchat…
Apple Unveils ARKit 3 Which Features Human Occlusion, Body Tracking and Motion Capture
Lost amidst the announcements and reveals during the WDDC keynote was the announcement by Apple of the launch of its ARKit 3 augmented reality platform which promises to elevate AR…
AR App Part of IKEA’s New Core Sales and Strategy
IKEA wants you to enhance how you shop from the comfort of your own home with its new app. The company is shifting its customer approach by emphasizing on the…
Medivis’ Augmented Reality Surgical Planning Tool Gets FDA Approval
There are several medical applications for immersive technologies in the operating theaters. Check out our previous article on the top surgical VR startups in the industry. Many of these have…
Google Search Now Popping Out 3D Animated Objects in Augmented Reality
The Google 3D image search is finally live and available to searchers. To execute a search, simply open your mobile browser, search for an animal or any other 3D supported…
Porsche Launches a New Augmented Reality Car Configuration App
Fancy visualizing a ritzy Porsche car in your living room or your driveway before you even purchase it? Porsche has launched a new car configuration augmented reality app known as…