Archives for Augmented Reality
Gucci and Snap Partner on an AR ‘Try On’ to Sell Shoes
The earliest smartphone AR use-cases were of the gimmicky kind but the technology quickly made its way into more useful applications in retail. It has come in handy in the…
Expivi is Using AR to Change the Way We Shop
There is no question that virtual reality has struggled to break out of the gaming and entertainment mold into more mainstream uses such as retail. That has so far limited…
Magic Leap Suit Against Nreal Falls Short
Magic Leap will have to retool its IP theft lawsuit against Nreal before it can proceed with pursuing claims against the Chinese startup, a California court has ruled. This is…
Bose Abandons ‘Frames’ Augmented Reality Project
Another AR project goes up the flames. The Bose Frames glasses were launched to establish sound-based Augmented Reality using sound-AR glasses. The project has now been abandoned but the immersive…
Nreal Light AR Glasses Get Multi-User Shared Spaces and Now Support WebXR
Nreal has announced that its Light AR glasses will now support shared AR extent. There is a corresponding AR game as well as a new Devkit bundle that should make…
Italian Airport Adopts Augmented Reality Thermal Scanning Helmets
The use of wearable thermal scanners in airports and other security checkpoints has been widely recommended in the wake of the COVID-19 pandemic raging across the world which has precipitated…
iPhone Pro 2020 Will Have Augmented Reality and 5G Technologies
Bloomberg is reporting that the upcoming iPhone Pro models will have a lidar scanner installed at the back, just like the current iPad Pro. The report cites anonymous sources. In…
Magic Leap Unveils Magicverse SDK
Magic Leap has released the Magicverse SDK which has XR kits for iOS Android and Unreal. The Magicverse has been designed to combine physical with digital reality. The software is…
Snapchat Launches DIY AR Web Ad Builder
Snapchat’s AR effects that use the camera “lenses” in the smartphones caught on like wildfire and are incredibly popular with end users and brands alike. They enable Snapchat users to…
Nreal Teases Standalone AR Headset Slated for Late 2020
Nreal has already made a name for itself with its widely acclaimed Nreal Light AR headset. They are what Magic Leap and the HoloLens would have wanted to be: lightweight,…