Nreal Showcases Location-Based Mixed Reality Demo
Nreal is showcasing an Augmented Reality experience at the upscale Galeries Lafayette department store in Shanghai. The demo is of an AR experience that combines fashion and art and which could digitally enliven real shopping lines.
Nreal worked with various partners to build the location-based augmented reality experience known as “Pause” for the Shanghai Fashion Week which is now on display at the Galeries Lafayette.
Visitors to the department store can put on their augmented reality glasses and move in circle around a small island which consists of grass, plants and rocks. While the island is real, the content that users can discover and interact with around this island is digital. The theme of the mixed reality exhibition is human evolution.
The exhibition showcases the use of Augmented Reality as a digital extension of the real shopping tour. Because it mixes real and digital elements, Nreal refers to it as a “hybrid virtual environment” that may find uses in the retail model. Mixed reality technology could merge the virtual world with the physical sales rooms in retail stores in a way that will be eye-catching, interactive and also appealing to both customers and the general public. Even small physical spaces such as a shop window or a gallery can be used to relay bigger mixed reality experiences.
The use of the Nreal AR glasses as part of a fashion week also plays into Nreal’s bid to position its Light AR mixed reality glasses as “stylish and compact” just like your ordinary fashionable sunglasses.
The Nreal AR glasses need a current smarphone to serve as a player. It is connected to the smartphone via a USB-C connection. A magnetic holder can also be used to attach corrective lenses for ametropia, to handle the refractive error.
Nreal’s first mixed reality glasses have been available in the Korean market since the end of August. It is likely that we will see launches in the massive US and Chinese markets before the end of the year.
A week ago, Nreal announced new $40 investment in a Series B funding round.