First Glimpse into the Pico Neo 3 Standalone Headset
Pico Interactive has provided the first glimpse into the Pico Neo 3 standalone VR headset that is set to launch in China on May 10th. The headset resembles the Oculus Quest headset.
Pico Interactive made an announcement of a new investment round last month during which it also confirmed its plans to release the Pico Neo 3 headset, which is the third installation of its Neo series of VR headsets.
Last week, Pico Interactive posted a teaser image of the new headset on its Weibo page and announced that the device would launch on May 10th at a Beijing conference scheduled to take place at the Beijing National Aquatics Center or the ‘Water Cube’. At the moment, the company hasn’t divulged any plans to launch the product outside Asia.
The Chinese VR publication Yivian reported that the Pico Neo 3 headset seems to have four optical sensors as well as a new Oculus Touch-like controller.
Not much is known about the headset at the moment and there isn’t much to go on beyond the teaser image released last week. Pico is definitely moving to appeal to the Asian consumer market with the launch of this standalone VR headset.
Late last month, Pico Interactive also announced that it was opening its own publishing division that is known as Pico Studios. The company stated that it will enter into a partnership with global developers to take the 6DoF virtual reality games and apps to the consumer market in Asia. Its Pico Store is already stocked up with about 400 apps including some of the top fan favorites such as Apex Construct, Superhot VR, Angry Birds VR: Isle of Pigs, and Racket: Nx.
In the West, Pico Interactive is still focusing its efforts on enterprise clients and B2B with its Neo 3 headset. This is a reasonable step for the company as there are enterprise clients who might want to undercut the Quest platform and Facebook due to privacy concerns and the requirement for a Facebook account for the Quest headset.
Because Facebook is banned in China, China-based consumers are currently unable to buy and use the Oculus Quest headset with its requirement for a Facebook account so a Pico consumer-focused headset with reasonable specs would appeal to the consumer market in the country.
Pico Interactive is launching the headset at a time when it has a considerable warchest thanks to a fresh round of B and B+ funding round to the tune of $67 million. It is, therefore, possible that the company could make major inroads to markets outside Asia.