The video game publisher Ubisoft is re-entering the non-fungible tokens (NFTs) market after a partnership with the blockchain-based developer Immutable.

PC Gamer reported that Ubisoft’s new partnership with Immutable will see the integration of NFTs into a “full-fledged game”. Not much is known about the planned video game.  There have, however, been a number of reports that players will be able to own in-game elements in the upcoming game.

This is not the first time that Ubisoft and Immutable are partnering on a  blockchain-based in-game element. The two previously partnered on the implementation of digital collectibles in games so both already have solid experience in the execution of these kinds of projects. Immutable has been successful in blockchain gaming projects including in titles such as Guild of Guardians, Infinite Victory and Shardbound, bringing Web3 experiences into the gaming world.

Ubisoft Immutable Partnership
Ubisoft Immutable Partnership

Immutable co-founder James Ferguson promised to bring the “full weight” of the platform’s ecosystem to ensure the success of the partnership.

Ubisoft is yet to have a successful run with NFTs in its recently released titles. It attempted helmet collectibles in Ghost Recon: Breakpoint but that effort fell below expectations.  It also partnered with Integrated Reality Lab and forayed into another set of digital collectibles through “Smart Collectibles” inspired by its Assassin’s Creed theme.

Ubisoft’s partnership with Immutable aims to accomplish more than just infuse some elements of NFTs into video games. According to the announcement, it is aiming to offer an entirely new gaming experience “that will further unlock the potential of Web3.”

The partnership is expected to usher in the development of a new game title from scratch which will offer in-game ownership of items and could also support secondary market trading.

Immutable has been a platform of choice for many Web3 developers thanks to its cutting edge technology as well as expertise in the seamless integration of decentralized technologies into games and Ubisoft hopes partnership with the blockchain company will introduce this “level of fluidness” into its full-fledged games, enabling players to focus their attention in the fun of the gaming experiences.

According to industry analysts, the new deal shifts Immutable’s quest for an in-house digital collectibles initiative. Ubisoft has in the past launched Quartz to steer its NFT drive. However, following a lukewarm launch of the Ghost Recon: Breaking Point digital collectibles, Quarts performance dimmed to an all-time low.

It appears Ubisoft is relying on external assistance in its digital collectibles quest and putting aside in-house initiatives. However, the game publisher still insists that Quartz is an integral part of its product offering and is dispelling claims that it is planning to shut it down.

Ubisoft says Quartz is still an underlying infrastructure for the company and it will continue working with its industry partners to offer players who want these features the best possible experiences.

Source: Ubisoft

Sam OchanjiBusinessThe video game publisher Ubisoft is re-entering the non-fungible tokens (NFTs) market after a partnership with the blockchain-based developer Immutable. PC Gamer reported that Ubisoft’s new partnership with Immutable will see the integration of NFTs into a “full-fledged game”. Not much is known about the planned video game.  There have,...VR, Oculus Rift, and HTC Vive News - Cryptocurrency, Adult, Sex, Porn, XXX