US model Bella Hadid is just the latest celebrity to take on the NFT craze.

Bella Hadid has launched a new NFT platform known as CY-B3LLA where she appears as a bionic sexbot. The model collaborated with the social metaverse site reBASE for the release of a massive range of 11,111 unique NFT works that are based on her own image.

CY-B3LLA
CY-B3LLA

Hadid engaged 10 different digital creatives for the project, who created unique works of art out of 3D scans of her own body. These scans even included portraits where she appears like an animated cyborg queen.

According to a Vogue report, Hadid’s NFT has had a waiting list of more than half a million people who signed up online for the CY-B3LLA. Users who buy the NFTs will get a nonfungible slice of the model in their inbox.

For her NFT project, Hadid submitted herself to 3D scans of her image and commissioned artists to use these to create NFTs inspired by her own images. Her 3D scans were captured by hundreds of cameras in different poses. Different parts of her body, varied facial expressions, and even her fingers and toes were captured by the 3D scans to generate very realistic 3D imagery.

Beyond the NFT imagery, Hadid says she also built her NFT platform to cultivate the community aspect of it all.

There are reports that just like the Bored Ape Yacht Club community, buying Hadid’s CY-B3LLA NFTs will grant holders certain privileges such as access to both online and in-real-life meets and greets with the model. Hadid says the project will entail different such events and that one of the first launch spaces will be in Tokyo.

CY-B3LLA holders or CY-B3LLA-ites will also have a dedicated group on the Discord app and Hadid might pop in there a few times a week to chat and connect with her friends and fans inside a low-impact environment that will consist of her fans, like-minded people.

As the metaverse continues to grow, Hadid imagines this evolving into a more fully-realized space where there will be even greater opportunities to connect, inhabit, congregate, and exchange ideas.

CY-B3LLA website: Cybella.xyz

Source: Vogue

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