Apple Trademark Filings Show a “Reality” Branding for its Mixed Reality Headset
Apple trademark filings show tags such as ‘Reality One,’ ‘Reality Pro,’ and ‘Reality Processor.’
Bloomberg has spotted trademark filings that indicate Apple’s long-rumored upcoming mixed reality headset will have the term “Reality” in its name and branding.
Three different filings contain the trademarks for ‘Reality One,’ ‘Reality Pro,’ and ‘Reality Processor.’ These also match with the realityOS name which was spotted in an Apple code and trademark application and probably allude to the operating system of the mixed reality headset.
The trademark applications were filed by a company known as Immersive Health Solutions, LLC. As we reported earlier, Apple and other big tech companies normally use shell companies to file patents and trademarks for anonymity. This helps them conceal their plans, an attempt that is often unsuccessful as trademark filings are public, even though important information is redacted.
The Bloomberg article notes that the Delaware-based Immersive Health Solutions, which filed the trademarks, was registered by another shell company known as Corporation Trust Co. This is the same company whose name appeared on the realityOS trademark, which is also associated with Apple.
The ‘Reality’ trademarks were filed in the U.S. and other countries and jurisdictions including the EU, UK, Australia, Canada, New Zealand, Costa Rica, Saudi Arabia, and Uruguay.
All the trademark filings talk of “virtual and augmented reality headsets, gloves, goggles, glasses, and smartglasses.”
The ‘Reality One’ trademark likely refers to the headset and the ‘Reality Pro’ could be a higher spec version that Apple is planning to launch following the initial launch of its first headset. Apple typically uses the “Pro” moniker for its higher-end spec-boosted devices. The ‘Reality Processor’ could be referring to the processing unit of the headset, which various rumors claim to be an M2 chip.
These applications came out just over a week ahead of Apple’s “Far Out” event and the mixed reality headset is unlikely to be unveiled there.
It is rumored that Apple’s mixed reality headset supports both virtual reality and augmented reality games and experiences. It is also likely to support the virtual reality versions of FaceTime and Apple Maps. It could, potentially, also support the experiences that are based on Hollywood movies.
According to Apple analyst Ming-Chi Kuo, the Apple headset is likely to be launched in 2023.