Air New Zealand Exhibition on Oculus Rift
Oculus Rift is being used in countless imaginative new ways by all sorts of industries these days. One of these is Air New Zealand, using the virtual reality headset to launch a captivating exhibition of their past, present and future.
The airline wanted their 75th anniversary to be something extraordinarily special, and they obviously achieved that goal with this virtual reality tour of their history and future. The showcase presents a view of how the airline came into being as well as talking about the past carriers that have come before Air New Zealand i.e. TEAL and NAC. After the history has been covered sufficiently, the exhibition moves on towards what the future could look like with an airline as dedicated as Air New Zealand.
Using the Oculus Rift virtual reality headset, the development and creative team at Air New Zealand shows interested fans a view of a futuristic cabin in the aircraft. The basic idea behind using the virtual reality headset was to make people think about how exciting it would be to travel while the environment around them changed to whatever scene they wanted, using this digital technology. Travelers could customize their surrounding area and set it to whatever pleases them the most. Talk about good client servicing!
This futuristic cabin, to show its diversity can also change into a scene straight from the forests of New Zealand; complete with its flora and fauna. Kereru, tui and moa can also be found in the virtual reality forest area. The Oculus Rift headset lets the user view the entire surrounding in 360 degrees, by just turning his or her head in the right direction. Besides this, two more locations have been added to the simulations: the cabin can also turn into a scene from a beach on Fiji and the last location is the waterfront in Shanghai, during a firework display arranged for the New Year. Jodi Williams – the head of global brand in Air New Zealand – was quoted saying “It was really important to leave a sense of momentum for the future and innovation. What would a future cabin look like? Our IT team has already started working with Oculus Rift on virtual reality so we put the two together.”
The whole exhibition was a collaborative effort between Air New Zealand and the famous museum Te Papa. The exhibits placed inside the museum for the public were collected from all over the country, including the propeller, drive shaft and motor from Kiwi aviation pioneer Richard Pearse’s craft. Virtual Reality Times will keep following the progress on this project and report back with as many updates as possible.