WITHIN partnered with Universal Music Group to create and develop virtual and augmented reality musical experiences that feature artists from Universal.

Within Partners with Universal to Create Immersive Experiences

WITHIN, a Virtual Reality entertainment and technology company announced a strategic alliance with and Universal Music Group, which is the world leader in music entertainment, to create and develop AR and VR music experiences featuring artists from Universal Music Group’s roster.

WITHIN and UMG are working together to create several immersive experiences to distribute them on the WITHIN’s app. The application will provide premium experiences, but the company also intends to expand and integrate virtual reality and augmented reality for the production, creation, promotion, and marketing of new musical tracks, from the recording studio to the concert stages, release parties, and more.

“Music is one of the most uniquely transformative mediums of human expression; combining it with immersive AR and VR experiences creates a new artform exponentially more powerful than the sum of its parts,” said Chris Milk, Co-Founder, and CEO of WITHIN. “This partnership allows us the incredible opportunity to work with top artists at UMG to create ever more meaningful and expressive immersive music experiences.”

“We are huge admirers of Chris’s innovative and creative work in music and VR, as well as the premium experiences WITHIN offers to music fans,” said Michele Anthony, Executive Vice President at UMG. “Working with our labels and artists, UMG has produced numerous VR experiences and this agreement will help evolve our strategy. Together, UMG and WITHIN will push the boundaries of how audiences experience music and create new ways for artists to forge deeper connections with their fans.”

The WITHIN app is the main destination for those looking for immersive stories and experiences in Virtual Reality. Within offers the best virtual experiences from famous creators, including two music experiences with Universal artists.

Source: Within

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