Emirates Pioneers Virtual Reality Seat Selection
Airlines are constantly coming up with lots of novel solutions to enhance the customer experience. The latest innovation is Emirates leap into the virtual reality experience with its onboard virtual reality seat selection platform that gives users a very realistic peek into the Emirates Airlines cabins.
If you are the kind of traveler who likes pouring into seat maps to pick the best window or aisle seats before making your way to the airport for your long-haul flight, then you will undoubtedly find the Emirates virtual reality seat selection tool quite handy.
Emirates is the first airline in the world to use virtual reality this way, enabling customers to virtually check out their preferred seats in a 3D visual experience. It makes the experience a lot more realistic and enjoyable.
Users can access this cool new feature both on the Emirates website and through a virtual reality app. The VR app also showcases the Emirates Economy, Business Class and the Emirates First Class cabins on its Boeing 777 and the Airbus A380 jets.
Travelers wanting to sample out this new VR experience simply have to wear a virtual reality headset and begin experiencing the Emirates onboard lounge in Business Class. You can also use the virtual reality tool to scope the airline’s First Class shower spa experience when making reservations.
All the onboard features have been rendered in the best quality detail of VR, be they the bathrobes in the shower spa or the complimentary cakes that are served in the lounges.
The Emirates 3D seat model is achieved via a visualization engine that renders an immersive three-dimensional and 360-degree view of the cabin interiors of the Emirates Boeing 777 and A380 aircraft. For customers planning to fly these for the first time, it provides an opportunity to explore all the Emirates onboard products including the spacious cabins, seats and other onboard features.
The virtual reality feature is currently available on emirates.com website, the first web VR technology platform for an airline. Users can use the VR navigational hotspots to explore all the types of Emirates cabins as well as the Emirate’s storied Onboard Lounge and Shower Spa.
The high quality three-dimensional graphics that are generated in this Emirates VR tool give users a rendering that is very close to reality. Users can choose either the 360-degree views or the more immersive virtual reality experience if they have the right headsets such as the Google Cardboard.
The Emirates virtual reality technology is also compatible with all kinds of devices without the requirement to connect external plugins or applications.
The 3D seats model on the VR/360-degree platform have been developed in collaboration with the UX company Renacen. Customers visiting the emirates.com website via their mobile devices or by using the Emirates app on Android or iOS platforms are also able to use the 3D seat map to explore the seats before they check in.
They can use the tool to navigate to different seats and even book their preferred seats inside a 3D environment. Apart from the 3D models, there are also product videos that are available on the platform which passengers can use to learn more about the overall travel experience in all the Emirates cabins.
For Emirates customers, the launch of a VR/360-degree platform represents a major enhancement in the digital user experience.