Samsung Is Opening A Virtual Reality Studio In New York
Samsung has announced at the Sundance Film Festival 2016 that it is opening a virtual reality studio in New York to produce new VR experiences. Like early VR studios such as VRSE and Felix and Paul, Samsung will create its own content for headsets like the Samsung Gear VR. Samsung also announced a year long partnership with the Sundance Institute, which organises the Film Festival, where 30 virtual reality short films, experiences and installations are being showcased in Park City, Utah this week for the Gear VR, Oculus Rift, HTC Vive and Google Cardboard.
The South Korean electronics giant isn’t mumbling any further details about the new VR production studio at this stage. According to Marc Mathieu, chief marketing officer of Samsung USA, the studio would be located in an existing Samsung office already inhabited by a marketing team. As new VR experiences are produced in the studio, the marketing team will presumably be ideally placed to tell the world about them. “At Samsung we love stories,” said Marc Mathieu, chief marketing officer at Samsung USA after making the announcement. “And we love to help people tell stories.”
The VR industry sees a great opportunity in growth as Samsung is planning to spend the money necessary to keep the VR hype going in 2016 and beyond. Making computer-generated virtual reality content and 360-degree videos are both still very expensive.
Last year’s Sundance saw the Facebook-owned Oculus VR company announce an initiative to create more content, and this year Oculus has recruited actor Joseph Gordon-Levitt to help promote its wares. Festival-goers flocked at Samsung’s showcase during the duration of the event, with a long line of people awaiting their chance just to try the Gear VR headset.
For more information on Samsung’s VR film studio, please visit the following websites: