Blippar is a Magical AR Search Engine App
How else can I describe it? Things that look too astonishing to be real are either magic or too complex for us to understand. So I say it’s magic. Blippar is a visual discovery browser that uses augmented reality, computer vision technology, and artificial intelligence to connect people with the world.
But how exactly? If you are curious about an object or a brand, you aim your smartphone’s camera using the Blippar application and it will instantly show you the most useful and entertaining content on the screen. It is very user-friendly and has a lot of information about many different things.
Behind the Magic of the Blippar App
Blippar can use your smartphone or tablet’s camera to recognize a wide variety of images and show you dynamic content such as games, web links, videos, photo galleries, and even promotions. The content is referred as ‘blipps’ and you must do some blipping with your blippar to blipp these blipps out the real world with augmented reality if you know what I mean.
The app uses computer vision technology and artificial intelligence to search if there is any content associated with the object you are aiming with your camera. Then, thanks to AR technology, the app magically displays useful content right on top of the object. In case there isn’t information of a specific object, the deep learning technology looks for relevant information on the internet.
A ‘blipp’ can either be a noun or a verb and will definitely become a popular word very soon. A ‘blipp’ is the digital content that is associated with an image in the real world. ‘To blipp’ is the action of aiming the camera at an image to unlock the associated content with the Blippar app.
How to Bleep With Blippar?
In order to blipp something, you must first download the Blippar app, open it, and the look at the image you want to blip. It is important to center the image as closely as you can so the app can identify what it is. It only takes a second or two to identify the object and it will show you the content related to that object.
You can take screenshots to save them on your device and even share your blipps on social media or via email. It is both fun and useful, and it’s getting richer with information every day. Food, animals, DVD covers, sports team logos, movie posters, anything can be blipped.
When viewing a blipp, you can use the camera icon to take a screenshot and save it to your device or share it on social media or via email. You can also share blipps by pressing the share icon in the lower right corner while viewing a blipp. Try it yourself with the Showroom page.
Check the official website of Blippar for more information.