Facebook Planning Enterprise Editions for Oculus Go and Oculus Quest Headsets
Facebook wants to target businesses with its virtual reality products. The company is planning to launch the “Enterprise Edition” for both its Oculus Go and Oculus Quest headsets according to a job posting that it published last week.
The job listing is sourcing for a software engineer position in the Oculus AR/VR Enterprise team. While the listing is short on the specifics, it broadly talks of plans for an enterprise augmented reality and virtual reality technology, beginning with dedicated enterprise versions of the two Oculus headsets. The listing states that Oculus will start with VR technology and build an Enterprise edition for both Oculus Go and Oculus Quest headsets which it expects to launch in 2019.
This is not the first time that Facebook will be dabbling in the enterprise space for its VR headsets. Starting from 2017, the company provided its users with Oculus Business Rift bulk purchasing bundles which were targeted at businesses interested in trying out virtual reality. However, launching a dedicated enterprise version of its hardware will be significant step-up in scope for Oculus. The job listing also suggests that Facebook will be partnering with various “enterprise-developer ecosystems” along with other software platforms to create enterprise hardware that will have business-specific features. A spokesperson stated that the products in the enterprise edition will still be part of its existing business offerings.
Facebook’s new enterprise editions will go beyond the company’s current bulk purchase programs. According to the job listing, the person hired for the position will be charged with designing and developing enterprise features into Oculus mobile virtual system applications. They will also need to get the Oculus hardware and software products ready for use in corporate training, observe stricter security rules in enterprise environments and also work with external developers to innovate future-of-work experiences.
HTC has focused the business model for its latest virtual reality headsets on corporate clients so Facebook’s foray into the enterprise market will likely unsettle the Taiwanese tech giant. HTC began by launching the HTC Vive Focus standalone headset in China before releasing it to the US and European markets as an enterprise product. This also included a dedicated commercial licensing as well as support plan christened Advantage.
The increasing focus on the enterprise market by companies such as Facebook and HTC may be a response to the slower uptake in consumer VR market which is yet to pick up in spite of the launch of lower-priced products. Facebook is soon launching the Oculus Quest headset which it hopes will finally see a good uptake in the consumer market. The Quest headset will provide consumers with an immersive virtual reality gameplay without the need to plug it to a PC. Oculus Quest will be released this spring for a price of $399.