Starbucks Odyssey NFT Launches With ‘Unprecedented Interest’
Starbucks has opened its new Starbucks Odyssey NFT rewards program to beta testers and the coffee giant says there has been “unprecedented interest” in its collection. The rewards program will be expanded later in the year.
Starbucks Odyssey is the coffee giant’s new Web3 rewards platform. The program has been developed on the Ethereum sidechain Polygon. The program has begun rolling out to beta tester and early reports shows the response has been good.
Starbucks launched the Web3 rewards programs last week to its initial group of beta testers who were selected from a waitlist. Starbucks will add additional testers to the platform in January 2023 as it looks to add to the platform’s functionality as well as access early next year.
Starbucks hasn’t provided details on the number of customers who were on its waiting list and the number who were granted early access to the platform this week. However, according to a Starbucks spokesperson, the interest was “unprecedented” and that overall customer response has been “overwhelming”.
After months of teases over the course of the year, Starbucks announced the Odyssey Web3 rewards program in September. The Odyssey platform is building on the existing Starbucks Rewards initiative but it is now incorporating a Web3 angle.
Users will earn rewards through the platform when they purchase food and drinks at Starbucks stores. They will also earn rewards when they take part in various activities through the Odyssey mobile app along with other digital experiences.
When users complete activities and amass points from the various activities, they will earn “Journey Stamps” that have been tokenized as NFT collectibles on the Polygon blockchain.
The Journey Stamps reflect Starbucks’ 51-year history. The stamps can be collected and traded, too.
The stamps and points that users collect through the program also, collective, open access to potential exclusive experiences like online drink-making classes, a trip to Starbucks’ coffee farm in Costa Rica, or events at Starbucks flagship Reserve Roastery locations.
The Starbucks Odyssey platform will also launch its own non-fungible tokens marketplace in 2023 which will be powered by Nifty Gateway. The marketplace will enable users to trade their Journey Stamps and buy limited-edition NFTs created in partnership with Starbucks’ partners. Part of the funds generated from latter NFT sales will be donated to charitable causes.
Apart from Starbucks, several other mainstream brands have been using Polygon for their blockchain projects. Meta’s Instagram NFT minting, Reddit avatars and Nike’s soon-to-be-launched digital apparel platform all use Polygon.