Facebook Gives Jurassic Park Dinosaurs an Augmented Reality Treatment
Facebook is partnering with Universal Pictures to bring the dinosaurs back to life through augmented reality stickers in Jurassic franchises. The experience will give users a close encounter with Baby Blue, one of the newest members of the Jurassic Park franchise Jurassic World: Fallen Kingdom via scans on the QR code-style patterns of the in-store displays using the new app. This will initially be available in the more than 17,000 retail stores across the US before it is rolled out to the world.
Facebook will be integrating the augmented reality aspect as part of the retail promotions for the Jurassic World:Fallen Kingdom movie launch. The hit movie will debut this summer and will be available on Blu-ray, DVD and 4K Ultra HD platforms. Facebook is collaborating with Universal to provide Jurassic fans with a shareable augmented reality experience in both in-home and in-store movie merchandise. It all adds to the magic and excitement about the film.
The augmented reality experience will include various dinosaurs from the movie exhibiting various playful and aggressive behaviors such as jumping and biting and these debut on September 18th. They have been timed to coincide with the movie’s North American home entertainment debut. After this, the film will be rolled out in the rest of the world.
The AR integration represents the biggest retail AR marketing effort for both parties. The Jurassic augmented reality will also represent the first ever AR integration in Facebook and in Messenger.
Like the movie itself, the in-home and in-store AR experiences will take viewers into an immersive viewing experience of the wonder of Jurassic. It adds to the excitement of the film’s global release, according to Universal. The Facebook partnership will help the film company to power its launch through creative AR that is guaranteed to add an extra delight to the film experience.
All the participating retailers will offer users the movie’s in-store displays on the launch date, but for a limited time. These will include the instructions on how users can trigger the augmented reality feature and unlock the displays. This feature will be available in 18 countries across the world.
There will be special QR code that buyers can scan through to trigger the augmented reality experience which place the ferocious dinosaur Indoraptor onto the users’ path, thereby giving them a very up-close experience with one Jurassic’s newest dinosaurs.
Apart from the in-store experience, there is also the in-home experience which can be triggered via a Messenger camera from a collectible insert that is placed in the product packaging for the Jurassic franchise. The in-home AR experience gives an interactive and baby version of Blue, the movie’s female Velociraptor hero. The Baby Blue AR rendering is animated and can be put in any environment. You can also capture footage of Baby Blue in various adorable positions and share it with your friends.
The in-home and the in-store experiences are compatible with both Android and iOS devices so there is a good scope for a large variety of users to enjoy this on their devices. For the best augmented reality experience, it is advisable to use the latest Messenger and Facebook apps.
This augmented reality treatment is not a monster immersive AR experience. It is simply a mild enticement for the avid Jurassic fans. The dinosaurs have limited and basic behavior. For example, they can only jump around playfully or aggressively or bite. However, it is a harbinger to the kind of augmented reality product advertising that we are likely to see in the future as developers come up with more innovative apps. The Jurassic World: Fallen Kingdom has so far grossed more than $1.3 billion in the box office around the globe.