Childish Gambino and Google Have Teamed Up for an Augmented Reality Experience
Immerse yourself into an augmented world of beats and beasts.
After his Coachella act where the hip hop artist dropped a few surprises for his fans, Childish Gambino (i.e., Donald Glover) has moved on to a new technological adventure. Childish Gambino is now teaming up with Google for a new augmented reality act, a multiplayer augmented reality app that is called Pharos AR app for Android. An iOS version of the AR app will be launched at a later date.
The new “Pharos” AR app will allow users to explore an exciting, trippy and neon-tinged world where they can listen to Gambino as the sound track.
When a user opens the augmented reality app, there will be an augmented cave of “Pharos” that they can step through. On stepping through into space, the user is taken through an experience in which they explore a cave where they can find glyphs to interact with while exploring multiple elements of the song with assistance of some virtual mythical dancers. They will be able to immerse themselves into this virtual neon-filled world while still retaining the ability to look out at the real-world around them. After all, this is a mixed reality app. If the user tracks all the glyphs in the cave, they will be able to explore even more exciting worlds “throughout the Childish Gambino’s universe”.
The Pharos AR app gives users a very spacey feel. The experience is very similar to that of other Childish Gambino’s “Pharos” projects. Previously, the hip hop artist used the “Pharos” franchise in his various live performances which made use of 360-degree video projections within a planetarium-like video dome.
The Pharos AR experience comes with a multiplayer option which allows multiple users to immerse themselves into the experience together. This is a main point of difference with some of the previous AR audio apps. The app relied on ARCore’s Cloud Anchor API to incorporate this multiplayer functionality. This is Google’s take on AR cloud and provides an excellent way of sharing an augmented reality layer with multiple users while at the same time getting them to experience similar visual objects within the same space in all their phones.
In the project, Google also used the popular real-time 3D development platform Unity.