HTC Trademarks Vive Flow After Teasing New Announcement
HTC is doing new announcement teases once again, a sign that we can expect some big launch soon. The company has thrown hints on what it plans to unveil next month following a cryptic and now predictable pattern.
The announcement will be made inside the Engage platform on October 14th at 8am PT and is open to any participant via VR platforms or flatscreen devices. News of the announcement was accompanied with the below image. The image shows a small, black cylindrical object that looks like a Bluetooth speaker, some foldable or device or, perhaps some small cylindrical container into which some small device fits. It looks like the kinds of casing used for some spectacles so it might as well be a casing for some foldable wearable.
— HTC VIVE (@htcvive) September 27, 2021
The announcement is accompanied with other teases. The sign-up page for the announcement event has the message “Go with the Flow”.
Now it is further confirmed that HTC registered a new trademark: VIVE FLOW last month. The trademark doesn’t provide any concrete details as trademark Statements of Use usually include information that is intentionally wide in scope to pinpoint what the trademark is actually for. However, VIVE FLOW’s Statement of Use is quite similar to that of the ‘VIVE FOCUS’ trademark which suggests that the VIVE FLOW is actually some HTC headset or new controllers. The main difference between the two snippets of information is that the VIVE FOCUS trademark only talks of “computer simulated reality” while VIVE FLOW’s also mentions “augmented reality and mixed reality”.
You’re invited to join a special #immersive event in #VR on October 14 at 11 a.m. EDT to hear about some big news in a small package. Can access from VR, PC, Mac or phone. Click link to reserve your space now. #gowiththeflow 😎👍 https://t.co/WlEmQzU9r9 #xr #metaverse @htcvive
— Alvin Wang Graylin (汪丛青) (@AGraylin) September 28, 2021
It is highly probable that this reveal is for some device known as ‘Vive Flow’. Further teasers came from Vive China President Alvin Wang Graylin who walks of “big news in a small package”.
Looking closely at the event key art, you can see two small shapes at the bottom which we can make out as two tiny lenses. They probably even look like the front part of the Project Proton concepts unveiled by HTC earlier in the year.
The Proton was developed as a lightweight headset that can be powered by an onboard computer or a phone. Perhaps this is what Alvin Graylin is alluding to when he talks of “big news in a small package”? Or perhaps, HTC is finally making the big break into the AR realms? We will find out soon enough.
This year has been a busy one for HTC and the Taiwanese tech company has already launched two virtual reality headsets including the enterprise-focused standalone Vive Focus 3 and the upgraded Vive Pro 2. The Vive Pro 2 can be purchased and be used by just about anyone but it is still priced way out of the league of many potential buyers. Whatever HTC will be announcing on October 14th, it is likely that it will be following the same high-end market focus that the company has targeted with its previous devices. The VIVE FLOW announcement will come two weeks before the Facebook Connect where we will also be expecting a slew of new hardware developments.
Keep it here as we track the upcoming launch of HTC’s still mysterious device.