Archives for Augmented Reality - Page 2
Tommy Hilfiger Launches Augmented Reality Try on For its Clothes
Tommy Hilfiger has launched an augmented reality clothes try-on experience that will initially be available in three stores in Europe. Augmented reality try-ons remain the most popular AR applications among…
Ostloong Innovations’ LYRA AR Smart Glasses Fuse AR and AI
Swiss startup Ostloong Innovation has launched a new augmented reality headset called LYRA that packs many features, including a language translator, navigation, a music player, mobile data integration, an AI…
Snap Launches Ray Tracing Technology For its AR Lenses
Snap is launching ray tracing technology for its AR Lens Studio for developers from across the globe. Ray tracing is a technique in computer graphics that makes it possible to…
Technology in Google’s Immersive View in Maps Now Available for Developers
Google is bringing the technology behind its new immersive view in Google Maps to Unreal Engine The UE5 support will enable developers to build more powerful mixed-reality experiences. The Unreal…
Lumus Demoes New Waveguide Designs for Smaller and Lighter AR Glasses
Lumus is an Israeli company that specializes in developing reflective waveguide technology for AR hardware. The company is now showcasing the second-generation technology that will make it possible to develop…
Most of Meta’s XR Spending Going into Developing AR Glasses
More than 50% of Meta’s current XR spending is being channeled into developing augmented reality glasses. According to a Reuters report, Zuckerberg gave Meta employees a rundown of its expenditures…
Niantic Announces an Augmented Reality Headset in Partnership with Qualcomm
Niantic has announced a new outdoor Augmented Reality headset in collaboration with Qualcomm. Niantic and Qualcomm are partnering in the development of a reference design for augmented reality glasses. That…
New Snapdragon Platform Has Been Built for Slim AR Glasses
For augmented reality glasses to be accepted by the mainstream population, their form factors will have to be as close as possible to those of conventional sunglasses and prescription glasses.…
Qualcomm Announces Snapdragon AR2 Chip for AR Glasses
Qualcomm has announced a new triple-chip solution for wireless augmented reality glasses called Snapdragon AR2 Gen 1. The AR2 chip isn’t built for standalone headsets or glasses. It can handle…
Huawei Launches Smart Vision VR Glasses
Huawei Technologies has launched the Smart Vision Glass, a virtual reality device that can connect to smartphones and which has been designed for media streaming uses. Like the Nreal Light…